PROJECT NAME

BILLBOARD ADS
Ad Planning & Design

CLIENT

CURLS®

THE NEED

CURLS®, a hair care brand, wanted a product line strategy for its newest natural hair care line, The Green Collection. The brand commissioned Brandmetta to develop its product line marketing strategy, leaning heavily into advertising to build awareness.

THE RESULTS

Brandmetta developed an integrated marketing strategy to introduce the world to CURLS®  The Green Collection. Through creative ad campaigns for outdoor, online, and print media, CURLS® reached a new segment of consumers who value ecofriendly products. Our strategy enabled the client to maximize brand visibility and enhance their reach to those who prioritize sustainability when making purchase decisions.

SERVICES
  • product line strategy

  • creative direction

  • ad copywriting

  • ad design

BILLBOARD ADS
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“Brandmetta has provided excellent consulting, communication, presentation, and cultural competency skills for our organization. Their commitment to their customers, clients, and community is outstanding and I would recommend working with their organization for anyone looking to create and promote their business in a polished, professional, well-researched manner.”

Rebecca Garrow, Program Manager, California Department of Public Health

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Neil Edwards, Leadership Consultant, Deloitte

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Duane Ram, Producer, Fashion Week

“Brandmetta approaches opportunities strategically, applying creativity, energy and knowledge. It has a broad range of media contacts and a passion to connect them, which is a real asset to making things happen in any community.”

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