PROJECT NAME
HIFI EDIBLES
Industrial & Packaging Design
CLIENT
HIFI EDIBLES
THE NEED
HIFI Edibles, a cannabis-infused edibles brand in the California legal cannabis market, came to Brandmetta to upgrade its product line’s packaging.HIFI’s biggest challenge was their current packaging does not do a good job of differentiating the many chocolate flavors they crafted. The client wanted bold, minimal design that was child-resistant, eco-friendly, and stood out on a retail shelf. They also wanted the chocolate flavors to be the focal point of the packaging.
PREVIOUS OLD PACKAGING
THE RESULTS
HIFI Edibles’ packaging has come a long way! We believe in creating packaging designs that are as unique and distinctive as the brand itself. The Brandmetta team developed HIFI’s brand personality into a cool “Hipster millennial” brand, targeting the young entrepreneurial market. We custom engineered HIFI’s child resistant packaging for the adult use recreational market. This included conceiving the two-step locking mechanism, prototyping, graphic design, and print packaging management. The result is new packaging that does a much better job showcasing the chocolate flavors with a bold and positive vibe.
SERVICES
INDUSTRIAL DESIGN & ENGINEERING
PACKAGING DESIGN
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“When I think of Brandmetta’s CMO, I think of amazing energy and resonance. A strategic marketing leader, Christina brought our products to life and gave them a voice that could be heard, even when the market was not listening. Christina is a creative marvel. If you need a comprehensive strategy that has energy, to revitalize your brand, or to build a voice then you need Brandmetta.”
“A resource that produced an amazing marketing package that turned in results.”
“Brandmetta approaches opportunities strategically, applying creativity, energy and knowledge. It has a broad range of media contacts and a passion to connect them, which is a real asset to making things happen in any community.”
“Brandmetta provided the [marketing] support we needed to grow our organization from 80 to 150 in a year. They also improved our sales pipeline by 2,250%!”
“Brandmetta has provided excellent consulting, communication, presentation, and cultural competency skills for our organization. Their commitment to their customers, clients, and community is outstanding and I would recommend working with their organization for anyone looking to create and promote their business in a polished, professional, well-researched manner.”
“I could not be happier with how our experience has been with Brandmetta. They have been very thorough, informative, patient and willing to go above and beyond for our company. I would highly recommend them to anyone looking for help with SEO or websites for their business!!”
“When I think of Brandmetta’s CMO, I think of amazing energy and resonance. A strategic marketing leader, Christina brought our products to life and gave them a voice that could be heard, even when the market was not listening. Christina is a creative marvel. If you need a comprehensive strategy that has energy, to revitalize your brand, or to build a voice then you need Brandmetta.”
“A resource that produced an amazing marketing package that turned in results.”
“Brandmetta approaches opportunities strategically, applying creativity, energy and knowledge. It has a broad range of media contacts and a passion to connect them, which is a real asset to making things happen in any community.”