PROJECT NAME
CHOICES DISTRIBUTION℠
Brand Identity
CLIENT
CHOICES DISTRIBUTION℠
THE NEED
Choices Distribution℠, a California-based licensed cannabis distributor, wanted to brand its distribution service when California legalized cannabis for adult recreational use. The client did not like their current brand identity and was looking for a more scalable brand identity that can compete with other large distributors in the North American markets.
THE RESULTS
The new brand we created for Choices Distribution℠ is about providing its customers with the best value and reliability for their legal cannabis business. The acronym for the brand name is analogous to transportation, without being too literal. The brand is all about giving helpful advice, friendly service, and an expansive selection of distribution services. We‘ve chosen orange for the brand‘s color because it represents utility and a “get the job done“ attitude. The tagline, “Taking Your Business Places,” conveys more than just transporting products – it‘s about taking businesses to new heights.
SERVICES
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“Brandmetta provided the [marketing] support we needed to grow our organization from 80 to 150 in a year. They also improved our sales pipeline by 2,250%!”
“Brandmetta has provided excellent consulting, communication, presentation, and cultural competency skills for our organization. Their commitment to their customers, clients, and community is outstanding and I would recommend working with their organization for anyone looking to create and promote their business in a polished, professional, well-researched manner.”
“I could not be happier with how our experience has been with Brandmetta. They have been very thorough, informative, patient and willing to go above and beyond for our company. I would highly recommend them to anyone looking for help with SEO or websites for their business!!”
“When I think of Brandmetta’s CMO, I think of amazing energy and resonance. A strategic marketing leader, Christina brought our products to life and gave them a voice that could be heard, even when the market was not listening. Christina is a creative marvel. If you need a comprehensive strategy that has energy, to revitalize your brand, or to build a voice then you need Brandmetta.”
“A resource that produced an amazing marketing package that turned in results.”
“Brandmetta approaches opportunities strategically, applying creativity, energy and knowledge. It has a broad range of media contacts and a passion to connect them, which is a real asset to making things happen in any community.”