PROJECT NAME
SUNWORKS®
Brand Identity
CLIENT
SOLAR 3D® INC.
THE NEED
Solar 3D®, a parent company of four solar companies wanted to consolidate all their companies into a single branded company for their debut on the NASDAQ Exchange. Brandmetta was commissioned to facilitate the rebranding discussion with the five owners of the various brands. The challenge was getting the various stakeholder to agree on a single name that is best for the market.
THE RESULTS
The new name, Sunworks®, was created to represent the new company brand because it best resonated with customers in the energy industry. The brand identity is both modern and timeless, with a minimalistic aesthetic to give it a contemporary feel. The logo features the company name in a bold, block font and a bright yellow accent color to capture the energy of the brand. We also incorporated a sun icon into the design to represent the company name and draw attention to the source of solar power. The end result is a logo that is both visually appealing, meaningful, and makes an impact in the marketplace.
SERVICES
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“When I think of Brandmetta’s CMO, I think of amazing energy and resonance. A strategic marketing leader, Christina brought our products to life and gave them a voice that could be heard, even when the market was not listening. Christina is a creative marvel. If you need a comprehensive strategy that has energy, to revitalize your brand, or to build a voice then you need Brandmetta.”
“A resource that produced an amazing marketing package that turned in results.”
“Brandmetta approaches opportunities strategically, applying creativity, energy and knowledge. It has a broad range of media contacts and a passion to connect them, which is a real asset to making things happen in any community.”
“Brandmetta provided the [marketing] support we needed to grow our organization from 80 to 150 in a year. They also improved our sales pipeline by 2,250%!”
“Brandmetta has provided excellent consulting, communication, presentation, and cultural competency skills for our organization. Their commitment to their customers, clients, and community is outstanding and I would recommend working with their organization for anyone looking to create and promote their business in a polished, professional, well-researched manner.”
“I could not be happier with how our experience has been with Brandmetta. They have been very thorough, informative, patient and willing to go above and beyond for our company. I would highly recommend them to anyone looking for help with SEO or websites for their business!!”
“When I think of Brandmetta’s CMO, I think of amazing energy and resonance. A strategic marketing leader, Christina brought our products to life and gave them a voice that could be heard, even when the market was not listening. Christina is a creative marvel. If you need a comprehensive strategy that has energy, to revitalize your brand, or to build a voice then you need Brandmetta.”
“A resource that produced an amazing marketing package that turned in results.”
“Brandmetta approaches opportunities strategically, applying creativity, energy and knowledge. It has a broad range of media contacts and a passion to connect them, which is a real asset to making things happen in any community.”