PROJECT NAME
FLLOWERBOX®
Brand Identity
CLIENT
FLLOWERBOX®
THE NEED
As part of a business incubator, a brand’s mentor commissioned Brandmetta to develop a new brand identity and packaging concepts for a feminine sensual care brand, Fllowerbox®. The challenge was to showcase a retail product with a brand identity to prospective mass retail buyers.
THE RESULTS
The design Brandmetta created was inspired by the orchid flower for its physical feature that resembles the female vulva. The oil drop in the middle is placed on the bottom orchid petal to imply the intimate part without being obviously vulgar. All petals are shaped as oil drops for the flagship oil products by Fllowerbox®. The flower is formed in a square box-like shape. The tagline playfully signals the brand’s purpose. (Brandmetta also conducted a trademark search for the tagline use and confirmed it is available asof June 26, 2019.)
SERVICES
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“Brandmetta provided the [marketing] support we needed to grow our organization from 80 to 150 in a year. They also improved our sales pipeline by 2,250%!”
“Brandmetta has provided excellent consulting, communication, presentation, and cultural competency skills for our organization. Their commitment to their customers, clients, and community is outstanding and I would recommend working with their organization for anyone looking to create and promote their business in a polished, professional, well-researched manner.”
“I could not be happier with how our experience has been with Brandmetta. They have been very thorough, informative, patient and willing to go above and beyond for our company. I would highly recommend them to anyone looking for help with SEO or websites for their business!!”
“When I think of Brandmetta’s CMO, I think of amazing energy and resonance. A strategic marketing leader, Christina brought our products to life and gave them a voice that could be heard, even when the market was not listening. Christina is a creative marvel. If you need a comprehensive strategy that has energy, to revitalize your brand, or to build a voice then you need Brandmetta.”
“A resource that produced an amazing marketing package that turned in results.”
“Brandmetta approaches opportunities strategically, applying creativity, energy and knowledge. It has a broad range of media contacts and a passion to connect them, which is a real asset to making things happen in any community.”