PROJECT NAME

DAB FACE
Social Media Strategy & Content Creation

CLIENT

DAB FACE

THE NEED

Dab Face, a Californiabased licensed cannabis manufacturer, came to Brandmetta to finetune its social media presence, specifically its brand voice. Their current social posts, made by nonmarketing employees, were not cohesive and did not showcase what Dab Face is best known for among its customers: its potent and favorable products.

THE RESULTS

At Brandmetta, we were determined to help our client Dab Face break away from thestoner persona many cannabis brands have on social media. To make an impact, we crafted a plan to promote Dab Face as the brand for potent cannabis flavors. To reach our target audience, we created visuals that resonated with the young male demographic. We are thrilled to have had the opportunity to work with Dab Face to refine its social media presence and establish a distinct brand voice that highlighted its powerful and popular products. Our team was devoted to ensuring that Dab Face was distinct from the rest and became the top choice for customers in search of topnotch cannabis products.

SERVICES
  • brand persona strategy

  • social strategy

  • content calendar

  • content creation

  • social ads

  • social media training

BRAND PERSONALITY: FLAVORFUL FUN
BEFORE & AFTER
before: disturbed
before-dab-face
after: flavorful fun
after-dab-face

Note: Brandmetta does not manage your social media. We understand that crafting a brand‘s presence on social media is a team effort. We believe that no one knows the workings of your brand better than your people that‘s why we focus on building your brand‘s voice and persona on social media, and producing content for your team to post per the content calendar. We are also dedicated to providing your team with the necessary skills and knowledge through social media training, covering topics such as social analytics, trends, scheduling posts, and engaging with your community. If your brand requires professional social media management services, we are able to recommend highly experienced freelance social media managers.

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TRUSTED BY BRANDS LIKE YOURS

“Brandmetta provided the [marketing] support we needed to grow our organization from 80 to 150 in a year. They also improved our sales pipeline by 2,250%!”

Abe Emard, Former CEO, Sunworks Inc.

“Brandmetta has provided excellent consulting, communication, presentation, and cultural competency skills for our organization. Their commitment to their customers, clients, and community is outstanding and I would recommend working with their organization for anyone looking to create and promote their business in a polished, professional, well-researched manner.”

Rebecca Garrow, Program Manager, California Department of Public Health

“I could not be happier with how our experience has been with Brandmetta. They have been very thorough, informative, patient and willing to go above and beyond for our company. I would highly recommend them to anyone looking for help with SEO or websites for their business!!”

Jeff Sipes, CEO, Blue Water Credit

“When I think of Brandmetta’s CMO, I think of amazing energy and resonance. A strategic marketing leader, Christina brought our products to life and gave them a voice that could be heard, even when the market was not listening. Christina is a creative marvel. If you need a comprehensive strategy that has energy, to revitalize your brand, or to build a voice then you need Brandmetta.”

Neil Edwards, Leadership Consultant, Deloitte

“A resource that produced an amazing marketing package that turned in results.”

Duane Ram, Producer, Fashion Week

“Brandmetta approaches opportunities strategically, applying creativity, energy and knowledge. It has a broad range of media contacts and a passion to connect them, which is a real asset to making things happen in any community.”

Jolain Collins, Partner, Collins Communications

“Brandmetta provided the [marketing] support we needed to grow our organization from 80 to 150 in a year. They also improved our sales pipeline by 2,250%!”

Abe Emard, Former CEO, Sunworks Inc.

“Brandmetta has provided excellent consulting, communication, presentation, and cultural competency skills for our organization. Their commitment to their customers, clients, and community is outstanding and I would recommend working with their organization for anyone looking to create and promote their business in a polished, professional, well-researched manner.”

Rebecca Garrow, Program Manager, California Department of Public Health

“I could not be happier with how our experience has been with Brandmetta. They have been very thorough, informative, patient and willing to go above and beyond for our company. I would highly recommend them to anyone looking for help with SEO or websites for their business!!”

Jeff Sipes, CEO, Blue Water Credit

“When I think of Brandmetta’s CMO, I think of amazing energy and resonance. A strategic marketing leader, Christina brought our products to life and gave them a voice that could be heard, even when the market was not listening. Christina is a creative marvel. If you need a comprehensive strategy that has energy, to revitalize your brand, or to build a voice then you need Brandmetta.”

Neil Edwards, Leadership Consultant, Deloitte

“A resource that produced an amazing marketing package that turned in results.”

Duane Ram, Producer, Fashion Week

“Brandmetta approaches opportunities strategically, applying creativity, energy and knowledge. It has a broad range of media contacts and a passion to connect them, which is a real asset to making things happen in any community.”

Jolain Collins, Partner, Collins Communications