PROJECT NAME
MEDI X
Social Media Strategy & Content Creation
CLIENT
MEDI X
THE NEED
MediX, a California-based licensed cannabis extracts manufacturer, came to Brandmetta to refine its social media presence and develop its brand persona. Their current social posts, created by non-marketing employees, were disconnected and too vulgar for the new target audience we had defined for them: professionals and baby boomers. These are people who might be more conservative when it comes to using cannabis as a holistic alternative.
THE RESULTS
At Brandmetta, we understand the importance of living your best life each day. Our team worked to rebrand MediX to appeal to professionals and baby boomers who are chronically stressed, lack sleep, and want to manage their pain better. Our messaging and visuals convey the trustworthiness and quality of responsible adult-use cannabis, creating a brand that speaks to these audiences and resonates with them. By illuminating the benefits of responsible adult-use cannabis, we have crafted a brand that helps people manage their pain, get a better night’s sleep and live their best life.
SERVICES
BRAND PERSONALITY: SMART LIVING WITH SMART CHOICES
BEFORE & AFTER
before: disassociated
after: credible
Note: Brandmetta does not manage your social media. We understand that crafting a brand‘s presence on social media is a team effort. We believe that no one knows the workings of your brand better than your people – that‘s why we focus on building your brand‘s voice and persona on social media, and producing content for your team to post per the content calendar. We are also dedicated to providing your team with the necessary skills and knowledge through social media training, covering topics such as social analytics, trends, scheduling posts, and engaging with your community. If your brand requires professional social media management services, we are able to recommend highly experienced freelance social media managers.
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“When I think of Brandmetta’s CMO, I think of amazing energy and resonance. A strategic marketing leader, Christina brought our products to life and gave them a voice that could be heard, even when the market was not listening. Christina is a creative marvel. If you need a comprehensive strategy that has energy, to revitalize your brand, or to build a voice then you need Brandmetta.”
“A resource that produced an amazing marketing package that turned in results.”
“Brandmetta approaches opportunities strategically, applying creativity, energy and knowledge. It has a broad range of media contacts and a passion to connect them, which is a real asset to making things happen in any community.”
“Brandmetta provided the [marketing] support we needed to grow our organization from 80 to 150 in a year. They also improved our sales pipeline by 2,250%!”
“Brandmetta has provided excellent consulting, communication, presentation, and cultural competency skills for our organization. Their commitment to their customers, clients, and community is outstanding and I would recommend working with their organization for anyone looking to create and promote their business in a polished, professional, well-researched manner.”
“I could not be happier with how our experience has been with Brandmetta. They have been very thorough, informative, patient and willing to go above and beyond for our company. I would highly recommend them to anyone looking for help with SEO or websites for their business!!”
“When I think of Brandmetta’s CMO, I think of amazing energy and resonance. A strategic marketing leader, Christina brought our products to life and gave them a voice that could be heard, even when the market was not listening. Christina is a creative marvel. If you need a comprehensive strategy that has energy, to revitalize your brand, or to build a voice then you need Brandmetta.”
“A resource that produced an amazing marketing package that turned in results.”
“Brandmetta approaches opportunities strategically, applying creativity, energy and knowledge. It has a broad range of media contacts and a passion to connect them, which is a real asset to making things happen in any community.”