PROJECT NAME
HIFI EDIBLES
Social Media Strategy & Content Creation
CLIENT
HIFI EDIBLES
THE NEED
HiFi Edibles, a California–based licensed cannabis edibles brand, came to Brandmetta to fine–tune its social media presence, specifically its brand voice. Their current social posts, made by non–marketing employees, were not cohesive and did not showcase HiFi Edibles’ market priority: to expand in the Millennial entrepreneur and young professionals market.
THE RESULTS
At Brandmetta, we saw an opportunity to transform HiFi Edibles from the ordinary to the extraordinary. We crafted visuals that spoke to the hustle culture and the wanderlust of young digital nomads, so that these young entrepreneurs and professionals could connect with the brand. Our commitment to HiFi Edibles was to create a distinct brand voice that celebrates each moment, and to make HiFi Edibles the go-to choice for customers seeking only the finest cannabis edibles.
SERVICES
BRAND PERSONALITY: LIVING TO THE FULLEST
BEFORE & AFTER
before: disconnected
after: motivated
Note: Brandmetta does not manage your social media. We understand that crafting a brand‘s presence on social media is a team effort. We believe that no one knows the workings of your brand better than your people – that‘s why we focus on building your brand‘s voice and persona on social media, and producing content for your team to post per the content calendar. We are also dedicated to providing your team with the necessary skills and knowledge through social media training, covering topics such as social analytics, trends, scheduling posts, and engaging with your community. If your brand requires professional social media management services, we are able to recommend highly experienced freelance social media managers.
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“When I think of Brandmetta’s CMO, I think of amazing energy and resonance. A strategic marketing leader, Christina brought our products to life and gave them a voice that could be heard, even when the market was not listening. Christina is a creative marvel. If you need a comprehensive strategy that has energy, to revitalize your brand, or to build a voice then you need Brandmetta.”
“A resource that produced an amazing marketing package that turned in results.”
“Brandmetta approaches opportunities strategically, applying creativity, energy and knowledge. It has a broad range of media contacts and a passion to connect them, which is a real asset to making things happen in any community.”
“Brandmetta provided the [marketing] support we needed to grow our organization from 80 to 150 in a year. They also improved our sales pipeline by 2,250%!”
“Brandmetta has provided excellent consulting, communication, presentation, and cultural competency skills for our organization. Their commitment to their customers, clients, and community is outstanding and I would recommend working with their organization for anyone looking to create and promote their business in a polished, professional, well-researched manner.”
“I could not be happier with how our experience has been with Brandmetta. They have been very thorough, informative, patient and willing to go above and beyond for our company. I would highly recommend them to anyone looking for help with SEO or websites for their business!!”
“When I think of Brandmetta’s CMO, I think of amazing energy and resonance. A strategic marketing leader, Christina brought our products to life and gave them a voice that could be heard, even when the market was not listening. Christina is a creative marvel. If you need a comprehensive strategy that has energy, to revitalize your brand, or to build a voice then you need Brandmetta.”
“A resource that produced an amazing marketing package that turned in results.”
“Brandmetta approaches opportunities strategically, applying creativity, energy and knowledge. It has a broad range of media contacts and a passion to connect them, which is a real asset to making things happen in any community.”